Dana White's Thrill Sports Secures Representation for Extreme Sports Ventures

Dana White's extreme sports venture, Thrill Sports, has signed with Independent Artist Group (IAG) for worldwide representation. The deal encompasses television and media rights, brand partnerships, and global touring for the company's portfolio of high-adrenaline sporting events.

Thrill Sports aims to capture a young, digitally-savvy audience through viral moments generated by its live events. The company's current offerings include Power Slap, a professional slap-fighting league, and other properties designed to appeal to the extreme sports market.