Woolworths Increased Staple Prices During 'Price Freeze' Promotion

Analysis of pricing data reveals that Woolworths raised the cost of at least four essential items, including chicken fillets and potatoes, during its three-month "Price Freeze" promotion. This initiative, launched on May 1st, aimed to alleviate cost of living pressures for customers by freezing prices on 300 "family staples."

Despite the promise of a price freeze, data compiled by CW Scanner shows that some products saw significant increases, with chicken fillets experiencing a 33% markup shortly after the promotion began. The findings suggest a potential disconnect between the supermarket's public commitment and its actual pricing strategies during the promotional period.