X Broadens Sports Hub to Include MLB, Expanding Beyond NFL

X, formerly known as Twitter, is significantly expanding its "Gametime" feature, transforming it from an NFL-exclusive platform into a year-round sports destination. The social media giant is launching its MLB integration this week, with plans to incorporate other professional sports leagues in the near future.

This strategic move aims to enhance user engagement on the platform by offering a more comprehensive sports experience. By broadening Gametime's scope, X seeks to capture a larger audience of sports enthusiasts and provide them with a centralized hub for game-related content and interactions throughout the year, regardless of the season.